I chose the colors pink, black, and white for all of the paper goods, and used both a script font and a sans serif font for all the typography. Specifically this means the table name cards, the seating chart, the invitations, and all the display signs are printed in the same colors and the same fonts.
During the process of choosing my color theme, I recognized I liked pink and it would pair well with my country club wedding. Some of the other colors I considered were eggplant purple and light teal. The way I knew which color to choose for my wedding was by determining the length of time I had liked each color. Knowing I was going to have a year and a half long engagement, I wanted to make my design decisions based on things I had a history of liking. That way I would be less likely to change my mind later and create double the work for myself.
Here are several tips for branding your wedding that might be useful as you plan for a memorable day:
1. There is such a thing as too many options, especially when it comes to weddings. When you choose a color or font that you like, stick with it. Otherwise, guests may feel like the wedding is an odd jumble of mixed styles and they will not see your wedding as a cohesive event.
2. Create a logo, color combination, or decoration style that fits you and your fiance. I knew Michael and I liked clean design, and we wanted guests to feel the country club vibe even as early as when they received their invitations. If you’re not design-inclined, go to a local print shop or browse the internet for logos and themes that you like.
3. Remember that your wedding is not a cheap themed party. When I say the word theme, I’m not implying your guests should arrive in hula grass skirts if you’re getting married in Hawaii. The best way to create a theme is by determining what the bridal party will be wearing, considering where the wedding venue is located, and letting an organic theme arise with your wedding decorations, favors, and paper goods.
4. Browse magazines for inspiration! Magazines are better than the internet for wedding design planning, because you can tear out pages and pictures and paste your ideas into your wedding planning book.
5. If you don’t have one, get a wedding planning book or binder. One with pockets for photos and magazine cut-outs are especially helpful.
Here’s a glimpse at my wedding invitation suite and some of my inspiration planning:

Good luck branding your wedding!
[...] and Nate like strong, vibrant design. (You can view their wedding and engagement images here and here.) Without hesitation, Jocelyn chose red leather as the cover color for her wedding album. [...]